Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk.
I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and — best of all — they’re absolutely free.
1. Google Analytics
Google Analytics is to the online marketer like air is to the human being. You can’t live without it.
If you’re not yet using Google Analytics, I recommend that you begin doing so as soon as possible. There is no other data source that provides high quality and detailed information like Google Analytics. In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.
You can’t ignore Google Analytics. Virtually all the actionable and important data about site visitors, traffic, etc., comes from this critical source.
- Check out a discussion of how Analytics helps to drive high converting search traffic.
- Learn a few Google Analytics reports that can help generate organic traffic.
2. Google Webmaster Tools
If Google Analytics is the air that an online marketer breathes, then GWT is the food that the online marketer eats.
The “webmaster” in “Google Webmaster Tools” is a bit of a misnomer. The tool is for more than webmasters. It’s for SEOs. The very focus of the tool has to do with “search” and “optimization.”